one of the most important goals of the company’s branded merchandise is to be worn not only at the respective event, but also in everyday life — we can safely say that the merch has started to work.

the result: during the first three days of the event in antalya, we sold out all the merch, and pre-orders for it were placed directly in the directorate, even before the samples were produced. this way, the client’s final feeling of the product remained more complete and he will remember the merch more often.

we took the principles of metamorphosis — certain qualities of development — as a basis and put these qualities (authenticity, openness, confidence) into the merch itself, so that people would come into contact with these concepts more often.

for the t-shirt we used the tradition of sewing a prayer into the lining. only in our case it was not a prayer, but qualities for human transformation. we took a dense, weighty t-shirt, which would be expensive and very tactile-pleasant from cotton and elastane.

we developed silver pendants with a jeweler from st. petersburg

and silver signet rings, which were snapped up almost immediately. i mostly relied on personal taste and the shapes i like and wear myself.

provocative shoppers and bottles that focused on the principles of metamorphosis worked very well

we set ourselves the task not to make merch for the sake of merch, but to make it possible for clients to remember through this merch the image of their "true self", which they aspire to realize.

we even wrote separate care instructions and taglines. all this with the aim of making the most complete, finished product, where every detail is endowed with meaning.

we conducted castdevas in instagram with polls on what merch they would be happy to wear. and it really helped in making some decisions. for example, we almost approved this concept, but with the help of feedback from the audience, we decided on a more concise approach:

what is the result?
for the first three days of evet in antalya — sold out. the final feeling of the product in the audience of metamorphosis remained more complete. the participants received a certain artifact — seeing which, they remembered and synchronized with the vector of development, which they defined for themselves at metamorphosis

we needed to develop a premium program merchandise that would feel "expensive and stylish" from any touch and from any angle. If the average ticket receipt for an event is $ 4000, it would be inappropriate to make economy merch from thin fabrics. the best way to maximize the value and impressiveness of the products is through quality fabrics, great attention to detail and quality control of production.